2007 is over, long live 2008
It is the time of year for lists. It seems everyone has posted their choices of top or bottom notable events for 2007. In my never ending struggle to be different, and characteristically putting myself on the line, I offer no look back. Instead, I proffer these prognostications.
I have shared my thoughts on future advancements. There is the near certain likelihood that we will see ever more control over everything having to do with growing and making wine. The future is about dialing in character. As well I have glimpsed a future where VineBots revolutionize the vineyard. These are things to come in the long run, but what about in the near future? Here then is my list of what 2008 may offer us.
1) The Internet
This is pretty obvious to someone reading these words on the Internet, but there is more to it than you may think. There has been an ongoing battle behind the scenes regarding who can buy wine from where and have it shipped. Some, backed in large part by the Wine Distributors, want to limit these options. They point to underaged drinking and other red herrings to support their platform of fear. They are losing ground.
More and more wine will be sold over the Internet, and 2008 will be a year of critical mass. I don't mean to imply that more wine will be bought on-line than not, rather I am foretelling a huge rush towards selling on-line. Those already well entrenched will see record sales, those late to the game will be rushing to catch up, and new players will take the center stage (I am even thinking of entering the arena).
Look for big changes at the local level. 2008 may well be the year it becomes common to order your wine on-line from your local store, who will then deliver it for free. As with all Internet businesses it is hard to compete on cost, so it is always better to compete on service.
2) Bye Bye Big Fruit Bombs
Watch for the 2008 harvest to be one where people start talking about terroir and character, and get away from the highly alcoholic wines that have dominated the market for the last few years. There has been a huge amount of press decrying the amount of alcohol in wines, and at least some winemakers are likely to react to the changing sentiment.
Europe is even more likely to market their wines to the US as being food friendly, highly individual wines that emphasize where they were produced.
For the record, I love huge alcoholic, intensely fruity... Zinfandels. I don't look for the same traits in my Cabernet Sauvignon.
3) Baby Steps
The wine vine's genome has been unlocked. While the lay press in particular has been writing about the amazing, and somewhat improbable potential of this, I think most of that potential is still a long way off. The human genome was mapped in 2003, and the world has not dramatically changed, yet.
What we will see this year are the first practical applications being announced. Even these will almost certainly still be at the research stage by the end of the year, but news will be made. Look for disease resistance to be a top priority.
4) The Year of the Container.. or at least the closure.
There is a quiet revolution about to hit our shores. Heavy, expensive, and fragile glass bottles will no longer be the only option for wine lovers. Already we have seen alternative packaging popping up for lesser quality wines, but just as with the screw top, a top producer will take the plunge and change the way we look at packaging.
Speaking of screw tops, they are no longer the only game in town. Nifty new players are starting to make inroads. My favorites of these are the glass enclosure. Sterile, easy to remove and even easier to recycle, there is a lot to be said for them.
And speaking of recycling...
5) Green, Greener, and Greenest
I am hardly going out on a limb to point out that environmental concerns are dramatically changing the market. Organic and Biodynamic are going to be big buzzwords this year.
Let me stick my neck out here and just say to watch out for these terms. Taking care of the land and paying attention to sustainability are important. Ignoring the technical advances of the last 100 years and burying cows heads at the full moon are not as important.
If you like the wine, then by all means support their efforts, but don't fall for hype, and certainly don't settle for less out of green guilt.
Carbon footprint is a term you will hear more in 2008, and one of my favorite ways for a winery to do this (besides geothermal cooling/heating , which only I seem to know about) is to start selling their wines in plastic bottles. Plastic is lighter, cost less to ship, uses less fossil fuels to ship, and it doesn't break as easily.
----
And there you have it. My list may be half as many items as most lists these days, but there is more than enough there for you to ruminate over for the year to come. As always I welcome comments, criticism, and above all, investors that want to back my harebrained schemes.
I have shared my thoughts on future advancements. There is the near certain likelihood that we will see ever more control over everything having to do with growing and making wine. The future is about dialing in character. As well I have glimpsed a future where VineBots revolutionize the vineyard. These are things to come in the long run, but what about in the near future? Here then is my list of what 2008 may offer us.
1) The Internet
This is pretty obvious to someone reading these words on the Internet, but there is more to it than you may think. There has been an ongoing battle behind the scenes regarding who can buy wine from where and have it shipped. Some, backed in large part by the Wine Distributors, want to limit these options. They point to underaged drinking and other red herrings to support their platform of fear. They are losing ground.
More and more wine will be sold over the Internet, and 2008 will be a year of critical mass. I don't mean to imply that more wine will be bought on-line than not, rather I am foretelling a huge rush towards selling on-line. Those already well entrenched will see record sales, those late to the game will be rushing to catch up, and new players will take the center stage (I am even thinking of entering the arena).
Look for big changes at the local level. 2008 may well be the year it becomes common to order your wine on-line from your local store, who will then deliver it for free. As with all Internet businesses it is hard to compete on cost, so it is always better to compete on service.
2) Bye Bye Big Fruit Bombs
Watch for the 2008 harvest to be one where people start talking about terroir and character, and get away from the highly alcoholic wines that have dominated the market for the last few years. There has been a huge amount of press decrying the amount of alcohol in wines, and at least some winemakers are likely to react to the changing sentiment.
Europe is even more likely to market their wines to the US as being food friendly, highly individual wines that emphasize where they were produced.
For the record, I love huge alcoholic, intensely fruity... Zinfandels. I don't look for the same traits in my Cabernet Sauvignon.
3) Baby Steps
The wine vine's genome has been unlocked. While the lay press in particular has been writing about the amazing, and somewhat improbable potential of this, I think most of that potential is still a long way off. The human genome was mapped in 2003, and the world has not dramatically changed, yet.
What we will see this year are the first practical applications being announced. Even these will almost certainly still be at the research stage by the end of the year, but news will be made. Look for disease resistance to be a top priority.
4) The Year of the Container.. or at least the closure.
There is a quiet revolution about to hit our shores. Heavy, expensive, and fragile glass bottles will no longer be the only option for wine lovers. Already we have seen alternative packaging popping up for lesser quality wines, but just as with the screw top, a top producer will take the plunge and change the way we look at packaging.
Speaking of screw tops, they are no longer the only game in town. Nifty new players are starting to make inroads. My favorites of these are the glass enclosure. Sterile, easy to remove and even easier to recycle, there is a lot to be said for them.
And speaking of recycling...
5) Green, Greener, and Greenest
I am hardly going out on a limb to point out that environmental concerns are dramatically changing the market. Organic and Biodynamic are going to be big buzzwords this year.
Let me stick my neck out here and just say to watch out for these terms. Taking care of the land and paying attention to sustainability are important. Ignoring the technical advances of the last 100 years and burying cows heads at the full moon are not as important.
If you like the wine, then by all means support their efforts, but don't fall for hype, and certainly don't settle for less out of green guilt.
Carbon footprint is a term you will hear more in 2008, and one of my favorite ways for a winery to do this (besides geothermal cooling/heating , which only I seem to know about) is to start selling their wines in plastic bottles. Plastic is lighter, cost less to ship, uses less fossil fuels to ship, and it doesn't break as easily.
----
And there you have it. My list may be half as many items as most lists these days, but there is more than enough there for you to ruminate over for the year to come. As always I welcome comments, criticism, and above all, investors that want to back my harebrained schemes.
posted by Wineguy at 12:30 PM
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